Do the Networks Owe You for Audience Delivery Shortfalls?

By August 25, 2021 Media

deliverables based compensationThis is an issue for advertisers. Audience deficiency shortfalls not made up in flight or earlier in the broadcast year create these types of problems. Advertisers really need to push their agency partners to be more diligent in tracking and securing compensatory media weight, rather than rolling these credit balances forward or accepting makegoods in streaming inventory as opposed to linear TV… where they were planned and purchased. Read Article…

 

Author Cliff Campeau

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