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Posts by category
- Category: 3rd Party Vendor Billing Management
- Category: Ad Fraud
- Category: AdTech
- Evolving Role of AdTech in Programmatic Inventory Curation
- Can the Ad Industry Justify the Use of Programmatic Buying?
- Google, Collusion & Anti-Competitive Practices
- When it Comes to Programmatic Digital the “Same-Old, Same-Old” Isn’t Working
- Time for Action, Not Apathy
- Come On in, the Water’s All Right
- Programmatic Digital Media Reforms. Too Little, Too Late?
- Will Programmatic Ever Address Advertiser Transparency Concerns?
- Marketers: Are you Optimizing Your Data?
- Will the Media Industry Find Its Way?
- Advertisers Beware: Agency Margin Optimization Efforts
- Ad Tech Costs a “Value?” Depends on Your Perspective.
- Try This Quick Programmatic Digital “Transparency” Test
- Will Advertisers Even Be Able to Note the Shift in Data Charging Practices?
- Investigation Reveals That DSPs Are Charging “Hidden Fees”
- The Transparency Premium
- Can Advertisers Justify Mobile Ad Price Escalation?
- Has the ads.txt Program Been Corrupted by Bad Actors?
- Exchanges and DSPs Engaged in a Price War. Who Knew?
- Advertisers: Beware of Shiny New Tech Solutions
- Can Facebook Build on It’s Advertising Success?
- Advertisers Can’t Afford to Accept Digital’s Current State of Affairs
- Are We Missing the Real Issue with Ad Blockers?
- Scathing Review of Programmatic & Media Agency Standing
- Lawsuits Expose the Seemly Underbelly of Programmatic Digital
- Is There No End? Deceptive Practices by SSPs Should Alarm Advertisers
- Who’s Funding the Growth in Martech?
- So Long Trading Desks
- Auction Price Models: Buyer Be Aware
- Category: Advertisers
- Misdirected Programmatic Ads: Activity Went Undetected
- Building a Foundation for Trust in Client/ Agency Relationships
- The Best Way to Involve Agency Affiliates on Client Business
- Happy New Year!
- The #1 Way to Improve Ad Agency Relationships
- How Should Marketers View Digital Media in a Post-Cookie World?
- Will Post-Pandemic Employee Compensation Impact Your Agency Fees?
- Advertisers Renew Focus on Working Media
- What Do You Know About Your Ad Agency’s Use of Affiliates?
- A Key to Rebuilding Client – Agency Relationships
- What Role Will Media Agencies Carve Out for Themselves?
- Risks Related to Ad Agency Staff Reductions
- 2021 Resolution for Advertisers: Drop Estimated Billing Approach
- Marketers: Is Your Ad Investment is Being Held Hostage?
- One Thing Marketers Can Do to Mitigate Advertising Risk
- Marketers Without Formal Assurance Programs Are At Risk
- Will Consolidation Play a Role in Creating the “New” Agency Model
- Keys for Optimizing Agency/ Client Relationships
- The Cost of Feedback is Nominal, the Value Significant.
- Compliance Programs Can Transform Marketing
- Budget Reductions Create Opportunity to Fine-Tune Agency Network
- 4 Steps to Boost Marketing Efficiency… Now
- Adjusting Marketing Budgets is Multi-Dimensional
- Optimizing Client Relationships: Collaborating Effectively with Procurement
- Impossible: 1 + 1 Can’t = 3
- Pandemic Impact on Marketing: Prudent Action Required by Advertisers
- Supply Chain Optimization: A Concept Whose Time Has Come for Marketers
- Are You Overpaying for Convenience?
- Haven’t We Seen This Picture Before?
- How Will You Assess the Benefit Delivery of Your In-House Agency?
- Navigating Marketing’s Turbulent Waters
- 3 Reasons to Exercise Caution When It Comes to Influencer Marketing
- How Advertisers Can Minimize “Out-of-Scope” Surprises
- Advertisers Take Decisive Action to Safeguard Their Media Spend
- Assessing the Potential for Transitioning Work In-House
- Clean Up in Aisle 12. Sponsored by…
- 4 Appropriate Limitations On Agency Remuneration
- Things Are Looking Up for Marketing
- Does Anyone Care About Media?
- Two Simple Steps for Advertisers to Safeguard Their Ad Dollars
- Be Big Somewhere… 3 Keys to Media Planning Success
- Advertising Delivery Models Are Evolving. How Will the Holding Companies Respond?
- One Hundred Years Later. Has Anything Really Changed.
- 2 “Year-End” Practices That Will Boost Agency Performance
- Who Says Advertisers Don’t Want Transparency?
- Advertisers: What Does the Department of Justice Know That You Don’t?
- Never a Wrong Time to Do the Right Thing
- Don’t Start There
- 4 Keys for Optimizing Direct Labor Based Remuneration Systems
- Media Agencies on Edge as Management Consultants Take Aim
- Programmatic Transparency: “Where There’s Mystery, There’s Margin.”
- If Not an RFP, Then What?
- Does Your Organization View Marketing Spend as a Material Expense?
- Unilever Unveils its Transparency Commitment
- Keeping Pace with the Rate of Change in Ad Industry Can be a Challenge
- 3 Keys to Strengthening Client-Agency Relationships
- Nike Evaluates Digital Agency Partners Using a “Reverse Auction”
- 2017 | A Year in Review: Marketing Math’s Most Read Stories
- Are Advertisers Ready, Willing and Able to Trust Their Agency Partners?
- Agencies vs. Consultants: What Does the Future Hold for Marketers?
- Are Holding Company Cash Flow Pressures Slowing Supplier Payments?
- 4 Questions That Can Impact Your Digital Buys
- Chief Media Officer Role: Growing in Importance
- Has Programmatic Been Poisoned Beyond Repair
- Agency Head Cites Client Trust as a Concern
- Financial Times Warns Advertisers of “Jaw-Dropping” Levels of Fraud
- Trust is Causing Issues Across the Advertising Landscape
- Media Agency Contract Framework
- In China, Ad Platforms Are Bypassing Media Buying Agencies
- Will AI Render Media Agencies Obsolete?
- Economic Growth Projections Raise Concerns for Ad Industry
- Guilt or Innocence? You Be the Judge…
- 4A’s New Chief Shares Perspective on Client-Agency Relationships
- Increase Your Digital Coverage by 40% In One-Easy-Step
- Is Programmatic Advertising Worth the Risk?
- The Ad Industry is Metamorphosing
- It’s Only Money…
- Is Your Contract Worth the Paper It’s Written On?
- Advertisers: Contract Compliance is Easier to Secure Than You Think
- Can AI Bots Solve the Agency Remuneration Issue?
- 4A’s Appoints New CEO/ President
- Has France Solved the Media Transparency Issue?
- What if You Discovered That Your Digital Dollar Netted You a Dime’s Worth of Digital Media?
- How Well is Your Agency Compensated?
- Advertisers: Buying Guidelines Matter
- What is Missing in Client-Agency Relationships Today?
- May You Live in Interesting Times
- Big Data. Big Deal. You Bet.
- Dentsu Aegis: Poster Child for Ad Industry Transparency Concerns?
- Compliance Auditing: The Path to Building Client Trust
- 3 Thoughts on Facebook’s Video “Watch Time” Issue
- Is It Too Late for the 4A’s on the Topic of Transparency?
- Funding Accountability Initiatives
- Interesting Video: “The Trust Crisis: Marketing’s Biggest Challenge”
- Key to Media ROI: Chief Media Officer or Compliance Auditing Support?
- Advertiser Audit Rights: Define & Exercise Them
- “Our Agency Contract has Expired…”
- Decision Time for Advertisers in Wake of ANA Study on Media Rebates
- The Real Cost of Agency Employee Turnover
- Is the Ad Industry on the Verge of a Revolution?
- Principal-Based Buying: A Wolf in Sheep’s Clothing?
- Advertiser Audit Rights: Omnipresent but Seldom Enacted
- Improving Analysis With Analytics
- Seeing Their Way to Digital Media Growth
- Two Words That Represent Accountability’s Biggest Obstacle; “Who’s Budget?”
- Is the 4A’s Action on “Transparency” a “Tipping Point” for Client/ Agency Relationships?
- Advertisers Can Shield Themselves From Digital Ad Fraud… Somewhat
- 3 Reasons Why Marketing Accountability Matters
- Linking Agency Fees to Outcomes
- Sourcing Your Programmatic Buying Partner
- Say What You Mean, Mean What You Say
- In the Wake of PepsiCo’s Marketing Procurement Decision
- Programmatic: Promising, but is the Benefit to Advertisers Real?
- Compensation: One Key to Improved Digital Media Transparency
- Ready to Embrace Full-Service Agencies Once Again?
- Hats Off to the ANA, Patent Trolls Beware
- Building a Relationship and Managing to Scope Are Not Mutually Exclusive
- What if Advertisers Suspended All Digital Media Spend?
- Dueling Task Forces
- Does Your Agency Agreement Address “Special Relationships?”
- Client-Agency Erosion
- What is the True Cost of Opacity? (part 2 of 2)
- What is the True Cost of Opacity? (part 1 of 2)
- Benchmarking: What is it you want to know?
- Is Agency Ownership of Audience Measurement Providers a Good Idea?
- For Advertisers Concerned About Transparency, There is an Immediate Solution
- Transparency Concerns Extend from Media to In-House Production Services
- Clients Paying Too Much, Agencies Too Little
- Do Advertisers Value Their Agencies?
- Why Working Media is Still a Relevant Ratio
- Are Advertisers Willing to Forgo Effectiveness for Efficiency?
- The Missing Voice on C7
- Technology Companies Are the New Media Owners
- Can the News Get Any Worse for Digital Advertisers?
- Strategic Sourcing and Vegetarian Haggis
- GSK’s Pay to Stay Program Ignites Firestorm
- 4 Common LOA Oversights
- Expanding Your In-House Agency?
- Estimated Billing: Time for Reform?
- Does Agency Size Benefit Advertisers?
- Are Agency Relationship Managers a Luxury or Necessity for Advertisers?
- A Perspective on Evolving the Agency Stewardship Model
- Contract Compliance Matters
- Why Agency Overhead Matters
- Scam Ads? You’ve Got to Be Kidding.
- The Value of Consistency in Building Brands
- Agency Remuneration Poll
- What is the #1 Advertising Agency Control Oversight?
- Advertising Financial Monitoring
- A New Year’s Resolution for Marketers
- “What’ll You Have …?”
- Deadlines Don’t Make Great Partners When It Comes to Marketing Procurement
- When Agencies Become Resellers
- Social Media Can Teach Us a Lot
- What is the Outlook for 2013
- Incenting Extraordinary Agency Performance
- Do Advertisers Get What They Pay For?
- Marketers; “Are your agency contracts relevant?”
- There Were Two Glaring Omissions from AdAge’s “Top 100” LNA List
- Marketing Agency Relationship Management; “Who’s Responsible?”
- Media Rebate Follies Continue
- Do Perspectives Drive Outcomes?
- Who’s on First? Advertisers Want to Know
- Global Marketer Gets Lean & Mean
- ANA’s Advertising Financial Management Conference
- What is it About Procurement That Ad Agencies Dislike?
- Progressive Move by the ANA on Agency Procurement
- Marketers Reassessing Use of Digital Agencies
- Category: Advertising Agencies
- Madison Avenue Moves Toward “Free Agency”
- Agency Model Transformation Was Already Afoot
- Grossing Up Spend Prior to Applying Commission is Wrong
- Heritage or Baggage. What’s Your Perspective?
- Don’t Confuse Data-Centricity with Customer-Centricity
- Iconic Ad Agency Brands Continue to Disappear
- Beginning of Agency Brand Consolidation Movement?
- Has the Time Come and Gone for Digital Advertising Agencies?
- Is the Agency Holding Company Model Viable Going Forward?
- Turnover: Temporary Anomaly or Omnipresent Reality
- Why Contract Definitions and Demonstrations are Important
- Agent and Seller. Can an Ad Agency Serve Both Roles?
- Publicis & Omnicom Call Off Merger Talks
- Is Legacy Thinking Impeding Your Progress?
- Agencies as Media Owners
- Transparency is the Key to Agency Financial Accountability
- Take Stock of Your Marketing Supplier Network
- How Do Agencies Do It?
- Do Performance Incentives Have a Place In Agency Remuneration Systems?
- What’s Fueling Agency Holding Company Profit Growth?
- It’s Your Money and Your Reputation
- Do Agency Brands Still Matter?
- Assignment Briefing Process: A Three Step Approach
- 4A’s Conference Debate Not Healthy
- An Example of “Why” Advertisers Should Audit Their Agencies
- Understanding the Current State in Client/ Agency Relations
- How Will Madison Avenue Fair in the Future?
- Category: Related Parties
- Category: Advertising Agency Audits
- Advertisers: Did You Get What You Paid For?
- One Good Reason to Audit Your Advertising Spending
- It’s Time to Address the Biggest Risk to Your Ad Budget
- We Know We Should Audit, But…
- Agency Audits: An Advertiser “Right” Not Yet a Standard Practice
- Accenture Exiting the Media Auditing Space Creates an Accountability Gap
- Time for a Financial Review?
- Accountability Doesn’t Obviate the Need for Governance
- Why Go to a Doctor for an Annual Check-up?
- Auditor Compensation Should be Aligned With Client Objectives
- Agency Agreements Require Adequate Audit Rights
- Survey Reinforces Need for Independent Auditing
- Category: advertising legal
- Category: Agency Compensation
- Time & Material: The Best Mode of Agency Remuneration?
- Agency Remuneration: Project-Based vs. Retainer
- What Is the Basis for Variable Commission Rates?
- How and When Will the Remote Work Model Impact Agency Fees
- Agency Compensation: The “More for Less” Trap
- What is the Right Approach to Agency Compensation?
- There Must Be a Reason Agencies Do What They Do…
- How Will Programmatic Media Buying Impact the Role of Agency Media Buyers?
- There are no guarantees. Are there?
- Value-Based Agency Compensation Models; Viable or Not?
- Category: Agency Fee & Time Management
- Category: Agency Holding Companies
- Category: AVBs
- Category: Billing Practices
- Category: Billing Reconciliation
- Category: Brand Safety
- Category: Client Agency Relationship Management
- Category: Content Management
- Category: Contract Compliance Auditing
- Marketing Math Newsletter Sign-Up
- Progressing Toward a Viewable Impression Standard
- I Resolve to…
- When Does the Money Spent on Creative Become an Extremely Good Value?
- Do Advertisers Value Supplier Stability?
- 2014 Marketing Spend
- Insightful Approach to Marketing Services Procurement
- Moving Toward Strategic Sourcing
- Marketing Accountability Survey
- The Flip Side
- Drive Contract Compliance, Boost ROMI
- Who’s Got Your Back?
- Performance Integrity
- Agency Agreements Lacking Adequate Audit Rights
- An Advertisers Right to Audit
- Category: Creative Development
- Category: Creative Services
- Category: Digital Asset Management
- Category: Digital Media
- The Insanity of Digital Media
- Why Are Media Agencies Forgoing Objectivity?
- Bots Don’t Buy Products and Services. People Do.
- Working Media or Tech Tax?
- Advertisers Seeking Assurances From Instagram
- Exchanges Seek Outside Support to Reform
- Will Facebook Go the Way of Myspace? And Can Regulation Be Far Behind?
- Misstated Audience Data From Yet Another Social Media Platform
- We Knew Facebook Was Growing Fast, But This Is Incredible…
- Here We Go Again…
- CPD vs. CPM. Why Not? That’s What Digital is Yielding
- Buying Quality Never Hurts
- The Ad Viewability Debate Rages On
- Still Want to Buy a Banner Ad?
- Money Must Grow on Trees
- “I’ll Gladly Pay You Tuesday, For a Hamburger Today”
- IAB Guidelines for Protection Against Traffic Fraud
- Policing Digital Advertising Is a Shared Responsibility
- Transparency Rules: Not So Clear
- Agency Trading Desks and the Issue of Transparency
- Category: Digital Trading Desk
- Category: Exchanges
- Category: Featured
- Category: Government Regulation
- Category: in-house ad agency
- Category: Internal Audit
- Category: Latest News
- Category: Letter of Agreement Best Practices
- Category: Marketing
- Improving Advertising Accountability
- Work from Home or Not at All. The Evolving Role of Perks in Attracting Talent.
- Does Anyone Really Want Advertisers to Solve the Attribution Dilemma?
- Marketing Accountability. Who Owns It?
- The Future of Marketing is Now. How Will You Optimize ROMI?
- What is the Line Between Being a Maverick or a Rogue CMO?
- Category: Marketing Accountability
- Category: Marketing Agencies
- Category: Marketing Agency Network
- Category: Marketing Budgets
- Category: Marketing Procurement
- Category: Martech
- Category: Media
- Category: Media Auditing
- Category: Media Planning
- Category: Media Rebates
- Category: Media Transparency
- Category: OTT
- Category: Privacy Protection
- Category: Production
- Category: Production Services
- Category: Studio Services
- Category: Programmatic Buying
- Category: Rebates
- Category: Right to Audit Clauses
- Category: Scope of Services
- Category: Social Media
- Category: Supply Chain Optimization
- Category: Talent
- Category: Trading Desk
- Category: Transition Audits
- Category: Uncategorized
- Category: Working Media
- Category: Zero Based Budgeting