Advertisers Seeking Assurances From Instagram

instagramIs “seeking assurances” enough. Something just doesn’t feel right. What would motivate an advertiser, any advertiser to continue to invest their media dollars on a digital platform that monetizes inappropriate content, running their ads adjacent to such content? If advertisers are willing to turn a blind eye toward this practice, where is the “red line” when it comes to brand safety? Read More

Author Cliff Campeau

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