The ANA in conjunction with this year’s conference program chair, Sopan Shah, Group Manager, Marketing Procurement for Nestlé USA have done a great job in assembling a thought provoking line-up of topics and speakers. From global procurement and agency compensation best practices to insights into the expanding digital media segment and lessons from advertisers that have conducted media audits there is much to be excited about if it is knowledge that you seek. Whether you work for an advertiser, an agency or a marketing services supplier and regardless of what your functional roles and responsibilities are this year’s “Advertising Financial Management” conference will provide an excellent opportunity for knowledge sharing and dialogue.
While there is guarded optimism that global markets will break through the economic malaise which has plagued the business sector for the last few years, there remain challenges for firms seeking to increase sales and market share. One thing is certain, the time is now for Marketing, Finance and Procurement to work together more closely to drive cost savings, increase marketing ROI and deliver extraordinary value to the organization. A balanced approach will clearly be required to achieve enterprise expense reduction initiatives, without jeopardizing demand generation success.
For advertisers interested in learning more about achieving this balance, AARM, North America’s leading provider of Marketing Agency audit and consulting services would like to extend a special offer to this year’s conference attendees. We are offering a complimentary, no-obligation consultation on the role of compliance auditing in building a high-performance marketing agency network to anyone attending this year’s conference. Simply click here to answer a few questions and sign up for your free session. We shall look forward to seeing you in Boca Raton on May 5th.