Hiring, training and retaining media talent is and has been a significant challenge for the advertising industry. While initiatives such as funding a scholarship program at one university and the training of 60 refugees as profiled in the following article are a nice gesture, this is not enough to address the issue. From an advertiser perspective, stewardship of their $710 billion in global media spend requires a more immediate and broad reaching set of solutions. Action is clearly required … Read More
Featured Posts
Recent Posts
- Do Marketers Have the Time to Drive Efficiency and Performance? November 5, 2024
- Why Do Agencies Seek to Limit Client Audit Rights? September 30, 2024
- How Brands Fund Retail Media Network Activity Matters August 5, 2024