Mobile ad prices to increase at more than 12 times that of the growth in U.S. GDP. Really?
While one must always consider the “source,” one programmatic agency is estimating that mobile ad prices will increase 45% between now and 2019. This in a market where supply still exceeds demand on a broad basis.
Advertisers must be wondering; “What percentage of that increase in price is going to agencies and ad tech providers?”
Full transparency is required, moving from non-disclosed to cost-disclosed buys so that media inventory prices are broken out along with full detail on data, tech and agency fees … Read More