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Marketing Accountability

Financial Times Warns Advertisers of “Jaw-Dropping” Levels of Fraud

By Advertisers, Digital Media, Marketing Accountability, Media No Comments

fraudAn investigation by The Financial Times (FT) uncovered domain spoofing activity by fraudsters that it found to be “shocking.” The scale of the fraud was broad reaching with over 300 accounts selling inventory alleged to be FT.com’s totaling approximately $1.3 million per month. Anthony Hitchings, the FT’s digital advertising operations director shared his concern; “The industry continues to waste marketing budgets on what is essentially organized crime.” Read More