Is “seeking assurances” enough. Something just doesn’t feel right. What would motivate an advertiser, any advertiser to continue to invest their media dollars on a digital platform that monetizes inappropriate content, running their ads adjacent to such content? If advertisers are willing to turn a blind eye toward this practice, where is the “red line” when it comes to brand safety? … Read More
Featured Posts
Recent Posts
- Do Marketers Have the Time to Drive Efficiency and Performance? November 5, 2024
- Why Do Agencies Seek to Limit Client Audit Rights? September 30, 2024
- How Brands Fund Retail Media Network Activity Matters August 5, 2024