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Marketing Accountability

Advertisers Seeking Assurances From Instagram

By Digital Media, Marketing Accountability No Comments

instagramIs “seeking assurances” enough. Something just doesn’t feel right. What would motivate an advertiser, any advertiser to continue to invest their media dollars on a digital platform that monetizes inappropriate content, running their ads adjacent to such content? If advertisers are willing to turn a blind eye toward this practice, where is the “red line” when it comes to brand safety? Read More