Criminal. Is it any wonder advertisers are rethinking their digital media investments. SSPs optimizing yields (theirs and the publishers) by defrauding advertisers raises serious concerns centered, once again, around the lack of transparency.
Deceptive price price floors, misstated bidding methodologies lying about which publishers they represent and the unauthorized reselling of inventory are practices that must be halted. Advertisers would be right to ask; “Where is my media agency? Why aren’t they protecting my interests when it comes to preventing this type of abuse?” Sad state of affairs … Read More.