With 2017 now in our rearview mirror and all of our attention focused on the coming year, we thought that you might be interested in learning what our “Top 5” blog posts were over the past twelve months, according to our readers.
- Advertisers: Buying Guidelines Matter
- How Well is Your Agency Compensated?
- What if You Discovered That Your Digital Dollar Netted You a Dime’s Worth of Media?
- The Real Cost of Agency Employee Turnover
- Media Agency Estimated Billing Should Be Eliminated
While familiar issues such as; trust, transparency and brand safety continued to be at the fore of advertisers’ attention, new topics including people-to-people marketing, artificial intelligence (AI) and general data protection regulation crept into our field of view.
Thus 2018 certainly promises to be a challenging and exciting year and our Marketing Math team will be at the ready to cover these and other topics impacting the marketing and advertising industry.