Interesting article revealing excerpts from the unredacted anti-trust law suit brought by the State of Texas (and others) against Google. Should anyone be surprised by these revelations? The question remains, how will advertisers voice their displeasure? Are they ready to rethink their digital investment resource allocations to demonstrate their unwillingness to pay exorbitant, non-transparent fees… to any intermediary? Clearly the federal government has concerns, as do other countries around the globe … Read More
Featured Posts
Recent Posts
- Why Do Agencies Seek to Limit Client Audit Rights? September 30, 2024
- How Brands Fund Retail Media Network Activity Matters August 5, 2024
- AI Has the Power to Boost Advertisers Working Dollars. Will It? July 2, 2024