If you’re an advertiser spending more and more of your ad budget on programmatic media should you be concerned? Consider one of the findings from the 2020 ISBA/ PWC study, which uncovered a “black hole at the heart of the advertising supply chain – 15% of spend, a figure amounting to £2.6 billion (approximately $3.1bn) could not be tracked. It could not be attributed to any parties in the supply chain, and therefore was missing, vanished into nothingness” … Read More