When it comes to programmatic digital the rush to employ new technology, without proper vetting or oversight combined with the number of layers between the advertiser and the content provider (i.e. agency, trading desk, DSP, exchange,SSP, publisher) was a recipe for disaster. Toss in a healthy dose of greed and the potential of programmatic was compromised from the onset.
Excellent piece from Tim Burrowes at Mumbrella on the fallout from Martin Cass’ panel discussion at Ad Week in NYC and professor Mark Ritson’s perspective on the future of programmatic … Read More