In a panel presentation at Ad Week in New York, Martin Cass, CEO of MDC Media Partners stated that; “The way major holding companies have been treating clients’ media money without their knowledge is the key factor in the loss of trust by marketers in their agencies, a senior industry executive has claimed.” Are agencies in fact taking advantage of clients’ “lack of understanding: regarding the complexities of digital media … Read more
Agency Head Cites Client Trust as a Concern
By Cliff Campeau
September 30, 2017
Advertisers, Advertising Agencies, Digital Media, Marketing Accountability, Media
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