Beginning of Agency Brand Consolidation Movement?

full service advertisingMediaPost reported that WPP consolidated 5 different brand consultancy/ design firms into one larger, global brand agency. This continues a trend for WPP, having consolidated e-commerce agency Salmon under Wunderman in June and and ad buying firm, Maxus under MEC.

There are many good reasons for the agency holding companies to considering brand consolidation … Read More

Author Cliff Campeau

More posts by Cliff Campeau

Leave a Reply