Category

Marketing Procurement

Optimizing Client Relationships: Collaborating Effectively with Procurement

By Advertisers, Advertising Agencies, Client Agency Relationship Management, Marketing Procurement, Supply Chain Optimization No Comments

procurementThe “Procurement Phenomenon” at the dawn of the new millennium has morphed squarely into the Procurement Era for Marketing and Communications Services. Agency executives can no longer ignore this new marketplace reality and must now embrace, educate, and in some instances, emulate this very influential Client stakeholder.

Join J. Francisco Escobar, President & Founder of JFE International Consultants for an engaging webinar that will take you through the evolution, definition, current trends, and best practices that will guide you and your team in optimizing client procurement relationshipsClick Here