Advertising Agencies

Madison Avenue Moves Toward “Free Agency”

By Advertising Agencies, Agency Compensation No Comments

ad agencyInteresting findings from Horizon Media’s study on post-pandemic employment trends. As Madison Avenue rethinks the concept of “agency” and the potential use of independent workers versus employees, the industry will also have to come to grips with the impact on current remuneration models. With direct-labor based agreements dominating the current compensation landscape, the attendant formula of direct salary costs + benefits + overhead + profit does not readily extend to “free agency”… Read More