Are Advertisers Ready, Willing and Able to Trust Their Agency Partners?

partnershipInteresting survey from Advertiser Perceptions, which queried marketers on topics ranging from favorite ad agency holding company to whether or not they would consider using a management consulting firm in lieu of a traditional ad agency.

Beyond marketers’ rankings of various agency brands, the most intriguing finding is one that is still centered on the “trust” crisis that has enveloped the industry for the last several years. Two-thirds of those surveyed “feel that their agencies are not open and transparent on cost” and “that they are not willing to share meaningful KPIs with their agencies.” This could certainly prove problematic for advertiser and agency alike moving forward Read More

Author Cliff Campeau

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