Chief Media Officer Role: Growing in Importance

By October 30, 2017 Advertisers, Media

gearsGreat article from Digiday, with solid insights into a growing trend, the addition of Chief Media Officers on the client-side. Given the increasingly complex media marketplace, with its dizzying array of choices, the pluses of data driven strategies and the need to deftly navigate a multi-layered media ecosystem a chief media officer may soon be viewed as a necessity, rather than a luxury Read More

Author Cliff Campeau

More posts by Cliff Campeau

Leave a Reply