Trust is Causing Issues Across the Advertising Landscape

By September 26, 2017 Advertisers, Marketing

questionThe Chief Marketing Officer (CMO) Council just released a study, which suggests that a lack of trust is causing issues for marketers that reach beyond their relationship with agencies and publishers.

The study, which surveyed 300 senior marketers and which was profiled in Mediapost.com, found that “63% of consumers said they respond more positively to the same ads when they find them in more established and trusted media environments.” Thus the perceived risks to marketers emanating from today’s programmatic media buying and automated digital media are more pervasive than Read More